Tuesday, 29 April 2014

Predictive Analysis


Organizations are no more asking for just analysis of their data. Traditional Business Intelligence tools have been doing that for all for a long time now.
What we are exploring is getting more useful insights from our data. Organizations are looking for visualization tools and predictive analysis to explore data in new ways and discover new patterns. Big data analysis is not only restricted to processing large volumes of data on a software, it needs equivalent hardware processing capabilities too.
Predictive Analysis is the practice of extracting information from existing data to determine patterns and predict the future outcome & trends. It helps forecasting what might happen in the future with an acceptable level of reliability and includes what-if scenarios and risk assessment. 
Applied to business, predictive analysis models are used to analyze current data and historical facts in order to better understand customers, products and partners and to identify potential risks and opportunities for a company. It uses a number of techniques, including data mining, statistical modeling and machine learning to help analysts make future business forecasts.

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