How much Data is good for business?

When you talk of sources of data generation, there is an endless list. Any business stream would have a long list to show how data is getting generated and how much data is being generated. Often businesses get scared with so much of data as they think handling it is a mammoth task. Indeed it is a mammoth task as it needs good investments and infrastructure to handle it. However, if utilized properly, the benefits are much higher. The way businesses are competing, it would soon become inevitable to handle it carefully.

The more data you have, more opportunity you get to see how your products, services and customers behave. There are many examples of business being able to analyse their data patterns and offer more discounts or value added services to give their customer a delightful experience. The new databases handling this Big Data have come up with Multi Parallel Processing technologies and the new applications to handle unstructured data ensure that even if you have PetaBytes of data, you can still do real time analysis and produce results in nano seconds.

Let us enjoy this new revolution on the way technology and businesses are getting shaped up and reap the benefits of these.