Sunday 23 March 2014

From Just Analysis to Real-Time Analysis

Human race has been playing with data for ever. Large volumes of data being generated, and reports created of these, have been the traditional approach the way business have been run and expanded. The future prospects were based on some trends of your own organization, market and competitors and all this was based on the performance.
Analysts have been analysing this data to help organization plan the above.
Times have changed now and businesses cannot only rely on past performances to plan their future. You need to capture the current trends and the needs of the consumer today. Analytics have changed now from analysing past data to perform real-time data. Data generated not only from the structured in-house databases but also from non-structured data generated through social media and consumer behaviour.
Tools are available today to collect data from these sources and put them together through what is called the process of “Data Conditioning” into databases to help analyse them. All this data gets processed real time to produce near instant results helping the businesses serve their consumers better.

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